Fundraising 20k in 30 Days Using ONLY an Old Website (Case Study)Evanston, IL Chamber of Commerce
We did a quick facelift, installed our ad system, and filled the ad schedule with their membership for the rest of the year. Doing this, we raised 20K. We're doing this yearly for them.
challenge
A notable challenge for this project was technical in nature. The website had not been under the care of a developer for years, and therefore the platform it was built on was severely outdated and lacking. Our web gurus came in and brought it back up to spec with both major and minor back end work. both the website and server were starting to have issues, and an outage was bound to happen without updates soon. It had been nearly a decade since it modernized. On the public side, we remade the home page, and a few other pages. The chamber did not have the time to participate in a full redesign, so that was slated for later.
solution
The solution involved every one of our core teams, the sales, the developers, and the digital marketing. With a united front, we upgraded the website, installed our smart advertising management system, and set up our sales team as an arm of the chamber. The sales team was able to identify and commit a selection of core members to fill out the ad spots for the rest of the year. Since payment was upfront for the full year, we are able to send revenues to the chamber as soon as the process is complete!
Throughout the entire process, our sheer dedication to reaching out daily to businesses in the area, and our resourceful networking were able to land us sales of over $20,000.
results
- Successfully established a stable, predictable, and sizable revenue channel for the chamber
- Created a local business culture of purchasing yearly ads from the chamber
- Modernized the website and hosting to prevent ugly surprises and future headaches
- we took something the chamber has never done before and made it wildly successful in under a month.
- provided consultation and training on website management to chamber staff, and gave them simple non technical tools to do so
- Increased the value of the chamber to its membership and community.
- greatly increased the SEO of all participating businesses.
We Raised $20,000
only with website advertising in under a month
Let’s get in touch. We love strategizing and learning about how your chamber operates and introducing new fundraising ideas.
“The Niles Chamber of Commerce & Industry has had the pleasure of working with Dave & Suzanne Harris of Harris Chamber Team to produce our most recent map of Niles. This was genuinely an enjoyable experience. Dave & Suzanne took the time to get to know our members and their needs. They were not just concerned with filling the map with ads, but with meeting the needs of our members and community. It was a privilege to work with such and invested team. We are honored to call them partners!”
