Raising 25K in 30 Days Only Doing a Print & Digital Map (Case Study)Niles, IL Chamber of Commerce
It's been almost 10 years since Niles last released a map, the community wasn't primed to buy ads yearly. We decided to come in and focus on the map project for a month. We raised $25,000 in that time.
challenge
The most challenging part was that the Niles chamber has not done a map for fundraising in nearly 10 years. This means members were not accustomed to paying for these ads, and we had to spend more time selling and educating members to the benefits. Its standard for us to establish a culture of buying advertising from the chamber in order to promote even more successful campaigns in the future. The fundraising numbers always go up the following years when we establish the habit.
solution
Our solution was simply sending our team in to do their highly targeted outreach strategy. We called, emailed, met, and networked our way into the entire community. It cannot be understated how valuable the 20+ years of chamber experience is to the success of our fundraising campaigns. We are sociable, come from the chamber industry, and have all owned other businesses in our past. Relating to the business community just comes natural to our team.
results
- Successfully established a stable, predictable, and sizable revenue channel for the chamber
- Created a local business culture of purchasing yearly ads from the chamber
- We took something the chamber has never done before and made it wildly successful in under a month.
- Created a beautiful printed map and digital interactive counterpart.
- Increased the value of the chamber to its membership and community.
- Helped expand the local reach of the chamber in a tangible way.
We Raised $25,000
with a print & digital map, in one month.
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“The Niles Chamber of Commerce & Industry has had the pleasure of working with Dave & Suzanne Harris of Harris Chamber Team to produce our most recent map of Niles. This was genuinely an enjoyable experience. Dave & Suzanne took the time to get to know our members and their needs. They were not just concerned with filling the map with ads, but with meeting the needs of our members and community. It was a privilege to work with such and invested team. We are honored to call them partners!”
